chembid GmbH & Co. KG
Tel: +49 (0) 441 36116-325
Fax: +41 (0)55 618 6605
Managing director: Christian Bürger
Type of Processed Data:
- Inventory Data (e.g., customer master data, names, addresses).
- Contact details (e.g., e-mail, phone numbers).
- Content Data (e.g., text input, photographs, videos).
- Contract Data (e.g., subject matter of the contract, duration).
- Payment Data (e.g., bank details, payment history).
- Usage Data (e.g., interests, websites visited, purchasing behaviour, access times, log Data).
- Meta/communication Data (e.g., device IDs, IP addresses).
Categories of Data Subjects
- Customers / prospective customers / business partners.
- Visitors and users of the online service.
In the following, we will also summarise the data subjects as "users".
Purpose of Processing
- Provision of the Online Services, its functions and contents.
- Provision of contractual services, service and customer care.
- Response to contact requests and communication with users.
- Security measures.
- Marketing, advertising and market research.
Last updated: August 2018
1. Terms Used
1.1. "Personal Data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
1.2. “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
1.3. “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
1.4. "Profiling" means any automated processing of personal data consisting in the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location and movement data, interaction with websites and their contents, shopping behaviour, social interactions with other people) (e.g. interests in certain contents or products, click behaviour on a website or the location). Cookies and web beacons are often used for profiling purposes.
1.5. "Pseudonymisation" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person; E.g. if an exact interest profile of the computer user is stored in a cookie (a "marketing avatar"), but not the name of the user, then data is processed pseudonymously. If his name is stored, e.g. as part of his e-mail address or his IP address is stored, then the processing is no longer pseudonymous.
1.6. "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
2. Relevant Legal Basis for the Processing
3. Security of Data Processing
3.1. We shall take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons.
3.2. The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, integrity and pseudonymity. Furthermore, we have established procedures that guarantee the assertion of data subjects' rights, the erasure of data and the response to data hazards. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design of technology and by data protection-friendly presettings
4. Disclosure and Transmission of Data
4.1. If we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transfer the data to them or otherwise grant them access to the data, this will only be carried out on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, is required for contract fulfilment, if you have consented, if a legal obligation requires this or on the basis of our legitimate interests (e.g. when using agents, web hosting services, etc.).
4.2. If we disclose, transfer or otherwise grant access to data to other companies in our Group of Companies (Undertakings), this is done in particular for administrative purposes as a legitimate interest and in addition on the basis of a Data Processing Agreement.
5. Transfers to Third Countries
5.1. If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA) or Switzerland) or if this occurs in the context of the use of third-party services or disclosure or transmission of data to third parties, this only takes place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or let the data being processed in a third country only if the legal requirements are met. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised adequate data protection level (e.g. for the USA by the "Privacy Shield") or compliance with officially recognised special contractual obligations.
6. Rights of Data Subjects
6.1. You have the right to obtain from the controller confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and a copy of the data in accordance with the law.
6.2. You have correspondingly. In accordance with the law, the right to obtain from the controller the rectification of inaccurate personal data concerning you, or the completion of the data concerning you.
6.3. In accordance with the law, you have the right to demand that relevant data be erased without undue delay or, alternatively, to demand a restriction of the processing of the data in accordance with the law.
6.4. You have in accordance with the law the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.
6.5. In accordance with the law, you also have the right to file a complaint with a supervisory authority.
7. Right of Withdrawal
You have the right to withdraw consents granted with effect for the future.
8. Right to Object
You can object to the future processing of the data concerning you in accordance with the law at any time. The objection may be lodged in particular against processing for direct marketing purposes.
9. Cookies and Right to Object in Direct Marketing
9.1. „Cookies" are small files that are stored on the user's computer. Within the cookies different data can be stored. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be saved when users visit it after several days. Likewise, the interests of users used for web analytics or marketing purposes may be stored in such a cookie. "Third-party cookies" are cookies that are served by providers other than the Controller for operating the online services (otherwise, if they are only the Controller's cookies, they are referred to as "first-party cookies").
9.3. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online services.
10. Erasure of data
10.2. If the data are not erased because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is excluded and not processed for other purposes. This applies, for example, to data that must be retained for commercial or taxation reasons.
12. Contractual services, events and exhibitions
12.1. We process the data of our contractual partners and interested parties (uniformly referred to as "contractual partners") in order to provide our contractual or pre-contractual services to them. The contractual services include in particular the provision of the platform chembid. We also process the data of visitors to our exhibitions and events.
12.2. The data processed in this context, the type, scope and purpose and the necessity of their processing, are determined by the underlying contractual relationship.
12.3. The processed data includes the master data of our contractual partners as well as visitors to exhibitions and events (e.g., names and addresses), contact data (e.g. e-mail addresses and telephone numbers) and contract data (e.g., services used, contents of contracts, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).
12.4. We do not process special categories of personal data, unless these are part of a contractually commissioned or contractually agreed processing.
12.5. We process data which are necessary to establish and fulfil the contractual services and inform you of the necessity to provide them, unless this is evident to the contractual partners. Disclosure to external persons or companies is only made if it is required within the scope of a contract. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the customer and the legal requirements.
12.6. The buyer information provided via the Sourcing Tool function is accessible to sellers who receive a link to the buyer's Sourcing page. The offers of the sellers are only accessible to the buyer. Furthermore, the data of buyers and sellers entered within the scope of the Sourcing Tool are accessible for our respective employees, so that we can process the offers accordingly, as well as detect misuse and possibly incorrect use. The seller data stored by us can be used to determine a potential interest of the seller in the tender on the basis of the profiles of the seller or the chemicals offered by them and subsequently to inform the seller about the tender. We also store the user's form data in cookies for a period of 30 days to facilitate re-use of the Sourcing Tool by providing the information you need to enter.
12.7. When using our online services, we may store the IP address and the time of the respective user action. This data is stored on the basis of our legitimate interests as well as the users' interests in the protection against misuse and other unauthorized use. A transmission of this data to third parties does not take place, unless it is necessary to pursue our entitlements or there is a legal obligation to do so.
12.8. If necessary to provide our services to users or otherwise in the context of the existing business relationship with users, we may send notification to users by e-mail (e.g., in relation to sourcing/tendering, technical changes, contractual matters or in response to comments or ratings).
12.9. The data will be deleted if the data is no longer required for the fulfilment of contractual or statutory duties of care or for the handling of any warranty or comparable obligations, whereby the necessity of storing the data is checked every three years; in all other respects, the statutory storage obligations apply.
13. Registration and Termination
13.1. Within the scope of registration by the users, the necessary mandatory data will be communicated to the users. This includes in particular:
- E-mail address (non-public information);
- Password (non-public information, stored encrypted);
- First name and surname of the user (non-public information);
- Company (public information);
- Company address (public information);
- Telephone number (public information).
13.2. In addition to the above-mentioned data, each user decides for themselves on further information which in general is public information (except in the case of payment data);
13.3. Users' public profile information (including company information) can be viewed and searched by other users. The locations of the users can be displayed on a map.
13.4. When registering, logging in again and using our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user's protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place in principle, unless it is necessary to pursue our claims or there is a legal obligation within the meaning of Art. 6 ((1) c GDPR.
13.5. The content of private messages exchanged between users is only stored for the purpose of transmission and is not otherwise processed by us.
13.6. Upon termination we are entitled to delete the user profiles of the users. It is up to the users to secure their profile information.
13.7. Upon termination of the user account, the user's data will be deleted in accordance with the information on termination in the GTC, provided that they relate to the user account and are not stored for other legally permitted or necessary reasons (e.g. order transactions based on tax retention obligations).
13.8. It is up to the users to save their data before the end of the contract if they have given notice of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
14. Analysis, user profiles Interest-based content and ads
14.1. We process the profile details of users as well as their contributions from offers, comments and other contents (but not private messages) in order to display contents (e.g. news or advertisements) prepared for their potential interests.
14.2. We process our customers' usage data (e.g. the websites visited on our website, interest in our products and requests for offers submitted) in a user profile on the basis of our legitimate interests in advertising and market research purposes in order to suggest product information to customers, for example, on the basis of their previously used services by displaying it in our online services or to analyse and optimise the development of our online services.
14.3. In the context of the analysis of the requests submitted by buyers to sellers, we only store the information on the product and the buyer and seller. The content of the exchanged individual messages will only be stored for the purpose of transmission and will not otherwise be processed by us.
14.4. In order to be able to display interest-based content, so-called user profiles are created. This means, for example, that we store the information that the user's company is located in a certain city and belongs to a specific industry, so that we can present the user with offers that are more prominent in the marketplace that match the location and industry.
15. Administration, Financial Accounting, Office Organization, Contact Management
15.1. Based on our legitimate interests we process data in the course of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process as part of the performance of our contractual services. Data subjects are affected by the processing: customers, interested parties, business partners and website visitors. The purpose of the processing is the administration, financial accounting, office organization, archiving of data that serve the maintenance of our company and our services.
15.2. We disclose or transmit data to the tax authorities, tax consultants, auditors, other fee offices, legal advisors and payment service providers.
15.3. Furthermore, we store information on business partners, customers and prospects on the basis of our business interests, e.g. for the purpose of making contact at a later date. We store this data, which is mainly company-related, permanently.
16. Economic Analyses and Market research
16.1. In order to operate our business economically and to identify market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, inquiries, etc., in order to ensure that we are able to offer our customers the best possible service. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of our legitimate interests, whereby the persons concerned include customers, prospective customers, business partners, visitors and users of our Online Services, exhibition and events.
16.2. We can take into account the profiles of registered users with information, e.g. on the services they have used, business transactions, contracts, surveys carried out, enquiries, etc. The analyses are carried out for the purpose of economic evaluations, marketing and market research. The analyses serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.
16.3. If these analyses or profiles are personal, they will be deleted or made anonymous upon cancellation of the contractual relationship, otherwise after three years from the conclusion of the contract. For the rest, macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.
17. Contact and Customer Service
17.1. When contacting us (e.g. via contact form, e-mail, telephone or social media), the user's details for processing the contact enquiry and its handling within the framework of contractual/pre-contractual relationships with customers or, in the case of non-customers, on the basis of our legitimate interests in responding to the enquiries will be processed. User information can be stored in a customer relationship management system ("CRM system") or comparable request organization.
17.2. We delete the requests if they are no longer necessary and the statutory archiving obligations do not require any storage. We review the necessity every two years.
18. Comments and Contributions
18.1. If users submit comments or other contributions, their IP addresses may be used on the basis of our legitimate interests within the meaning of Art. 6 ( 1) f DSGVO. This is to ensure our safety if someone posts unlawful content in comments or contributions (insults, forbidden political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.
18.2. Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 ( 1) f GDPR to process user information for spam detection.
18.4. The data provided in the context of comments and contributions will be permanently stored by us until the user objects.
19.1. With the following information we inform you about the contents of our newsletter as well as the registration, sending and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to its reception and the described procedures.
19.2. We will only send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "Newsletter") with the consent of the recipients or a legal permission. If the contents of a Newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information on chemical products, as well as chembid and services offered within chembid.
19.3. The registration for our Newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses. Subscriptions to the Newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.
19.4. To subscribe to the Newsletter, simply enter your e-mail address. Optionally, we ask you to enter a name in the Newsletter in order to address us personally.
19.5. The sending of the Newsletters and the performance measurement associated with it are based on the consent of the recipients or, if consent is not required, on our legitimate interests in direct marketing.
19.6. The registration procedure is logged on the basis of our legitimate interests. We are interested in the use of a user-friendly and secure Newsletter system that serves both our business interests and the expectations of users and also allows us to provide proof of consent.
19.7. Users can cancel the receipt of our Newsletter at any time, i.e. revoke their consent. You will find a link to cancel the Newsletter at the end of each Newsletter. We may store the e-mail addresses we have unsubscribed for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defence against claims. An individual application for erasure is possible at any time, provided that at the same time the former existence of a consent is confirmed.
20. Newsletter - Mailing Service Provider
20.1. The Newsletters are sent by CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany (hereinafter referred to as "Mailing Service Provider"). The data protection regulations of the Mailing Service Provider can be viewed here: https://www.cleverreach.com/en/privacy-policy/. The Mailing Service Provider is used on the basis of our legitimate interests in a secure, effective and user-friendly shipping procedure.
20.2. The Mailing Service Provider can use the recipient's data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the sending and presentation of the Newsletter or for statistical purposes. However, the Mailing Service Provider service does not use the data of our Newsletter recipients to contact them itself or to pass the data on to third parties.
21. Newsletter - Performance Measurement
21.1. The Newsletters contain a so-called "web-beacon", i.e. a pixel-sized file which is downloaded from our server when the Newsletter is opened or, if we use a Mailing Service Provider, from its server. Within the scope of this request, technical information, such as information about the browser and your system, as well as your IP address and time of request are initially collected.
21.2. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their access location (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the Newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual Newsletter recipients. However, it is neither our endeavour, nor, if used, that of the Mailing Service Provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.
21.3. A separate revocation of the performance measurement is unfortunately not possible, in this case the entire Newsletter subscription must be cancelled.
22. Hosting and E-mail Service
22.1. The hosting services we use are provided for the following purposes: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating our Online Services.
22.2. We and our hosting provider process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, prospective customers and visitors of our Online Services on the basis of our legitimate interests in an efficient and secure provision of our Online Services.
23. Collection of Access Data and Log Files
23.1. We, or our hosting provider, collect data about each access to the server on which our Online Services are located (so-called “server log files”) on the basis of our legitimate interests. Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
23.2. Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and then deleted or made anonymous. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.
24. Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online services, for example). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, reference is made to the following information on the Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
25. Google Analytics
25.2. Google is certified under the Privacy Shield framework which offers a guarantee of compliance with European and Swiss data protection legislation.
25.3. Google will use this information on our behalf for the purpose of evaluating use of our Websites by the User, compiling reports on activity on the Websites, and providing us with other services relating to the use of the Websites and use of the Internet. This process may involve creating pseudonymized usage profiles of Users from the processed data.
25.4. We only use Google Analytics with IP anonymization enabled. That means Google truncates the User’s IP address within Member States of the European Union and in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.
25.5. The IP address transmitted by the User’s browser is not associated with any other data held by Google. You can prevent the collection of Google Analytics data by using the following link. An Opt-Out-Cookie will be set that prevents the collection of data on future visits of this website: Deactivate Google Analytics.
25.7. Further information on Google's use of data, your settings options and your opt-out options can be found on Google's websites: https://policies.google.com/technologies/partner-sites ("How Google uses information from sites or apps that use our services"), https://policies.google.com/technologies/ads ("Data use for advertising purposes"),Opt-out: https://adssettings.google.com/authenticated ("Manage the information used by Google to display advertising to you").
25.8. Personal data will be made anonymous or deleted after a period of 14 months.
26. Google Analytics Audiences
We use Google Analytics to display the ads placed by Google and its partners within advertising services only to users who have also shown an interest in our Online Services or who have certain characteristics (e.g. interests in certain topics or products that are determined by the web pages visited) that we transmit to Google (so-called "Remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences we would also like to ensure that our ads correspond to the potential interest of the users.
27. Google AdWords and Conversion Measurement
27.1. We use the online marketing technology Google "AdWords" to place ads in the Google Advertising Network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our Online Services more specifically in order to present users only ads that potentially correspond to their interests. For example, if a user is shown ads for products he has been interested in on other online services, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). In this file it is noted which websites the user visits, which contents he is interested in and which offers the user has clicked on, technical information on the browser and operating system, referring websites, visiting time and further information on the use of the Online Services.
27.2. We also receive an individual "conversion cookie". The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not, in any way, receive any information that personally identifies users.
27.3. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google's servers in the USA.
28. Google DoubleClick
28.1. We use the online marketing technique Google "DoubleClick" to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). DoubleClick is characterized by displaying ads in real time based on users' suspected interests. This allows us to display ads for and within our Online Services in a more targeted manner in order to present users only with ads that potentially correspond to their interests. For example, if a user is shown ads for products in which he is interested in other online services, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). In this file it is noted which websites the user visits, which contents he is interested in and which offers the user has clicked on, technical information on the browser and operating system, referring websites, visiting time and further information on the use of our Online Services.
28.2. The IP address of the users is also recorded, whereby it is truncated within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and only in exceptional cases completely transmitted to a Google server in the USA and truncated there. The above information may also be linked by Google to such information from other sources. If the user subsequently visits other websites, ads tailored to his presumed interests can be displayed to him on the basis of his user profile.
28.3. User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.
29. Social Media Presences
29.1. We maintain online presences within social networks and platforms in order to communicate with the customers, prospective customers and users active there and to be able to inform them about our services there.
29.2. We would like to point out that data of users outside the European Union and the Switzerland may be processed. This can pose risks for users because, for example, the enforcement of users' rights could be made more difficult. With regard to US providers certified under the Privacy Shield, we would like to point out that they undertake to comply with the data protection standards of the EU and Switzerland.
29.3. Furthermore, user data is usually processed for market research and advertising purposes. Thus, for example, user profiles can be created from the user behaviour and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behaviour and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to these).
29.4. The processing of users' personal data is based on our legitimate interests in effective user information and communication with users. If the users are asked by the respective providers for a consent to the data processing (i.e. declare their consent e.g. by ticking a checkbox or confirming a button), the legal basis of the processing is a consent.
29.5. For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the information provided by the providers linked below.
29.6. Also in the case of requests for information and the assertion of user rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then please contact us.
30. Integration of Third-Party Services and Content
30.1. We use content or other services from third parties within our Online Services in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "Content").
30.2. This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the Content to their browser. The IP address is therefore required for the display of this Content. We make every effort to use only Content whose respective providers use the IP address only for the delivery of the Content. Third-party providers may also use so-called “pixel tags” (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Web beacons can be used to evaluate information such as visitor traffic on the pages of our Online Services. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our Online Services, as well as be linked to such information from other sources.
30.4. We use the following third-party services and content: